Proceso creativo, ¿qué es?

El proceso creativo y su producto, ¿qué es, y cómo lograrlo?

¿Estás buscando conseguir que la creatividad e innovación realmente lleguen a tu organización, emprendimiento o a tus proyectos personales? Para lograrlo es necesario seguir el proceso creativo correcto. Así es, la creatividad tiene dos aspectos claves; todo un proceso creativo que involucra diferentes etapas, y su resultado, que se ve reflejado en un producto creativo con características específicas. 🤩

En esta oportunidad, en iwie.blog te vamos a contar cuáles son las etapas del proceso creativo, y cómo evaluar su resultado con un producto de alto valor, que aporte a un propósito.

Graham Wallas, desde 1926, en su libro ‘El arte del pensamiento’, fue uno de los primeros autores que, a partir de las experiencias de artistas y científicos, desarrolló una descripción sobre cómo tiene lugar la creatividad en las personas, es decir, sobre los procesos de pensamiento que llevan a la creatividad.  

Wallas, explica que el proceso creativo incluye cuatro etapas:  

  1. Preparación: investigar el problema en todas las direcciones.  
  1. Incubación: pensar en el problema de una manera “no consciente”.  
  1. Iluminación: cuando se tiene una idea. 
  1. Verificación: prueba de validez y reducción de la idea a una forma exacta.

¿Suena familiar a varias metodologías, cierto? Precisamente, es porque dicho proceso es la base de las metodologías de creatividad e innovación que se usan actualmente. 

El producto creativo, resultados a la vista

Al navegar por cada una de las etapas del proceso, se obtiene el producto creativo. Y, ¿cuáles son sus características? 

Treffinger & Besemer son dos importantes autores que explican que todo producto creativo, o sea, el resultado de la creatividad tiene tres dimensiones básicas:  

  1. La novedad: es el nivel de originalidad del producto, ya sea por su material o proceso.  
  1. La apropiación de la solución: aquí se evalúa la utilidad y si el producto funciona, si resuelve el desafío para el que fue creado, si se adapta o satisface las necesidades del problema.  
  1. La elaboración y la síntesis: comprende la estética que tiene el producto, si realmente combina elementos de forma coherente, si es atractivo y está bien elaborado. 

Justo después de evaluar el producto creativo, a partir de las anteriores características, es posible establecer si la creatividad dio paso a la innovación.

En definitiva, la creatividad se presenta como un punto de partida y facilitador del proceso de la innovación, ya que es claro que debe aportar ideas y soluciones que sean novedosas, pero útiles. De nada sirve algo muy creativo, si no resuelve el problema o la necesidad. 

¿Te gustaría desarrollar un proceso creativo con resultados tangibles? Te invitamos a conocer más de nuestro contenido en iwie.blog   

Share

Written by

Soy Comunicadora Social y Periodista, Especialista en Comunicación Organizacional, de la Pontificia Universidad Javeriana, y Magíster en Gerencia de la Innovación, de la Universidad de La Sabana. Experiencia en estrategias de comunicación digital y marketing. Relacionamiento con grupos de interés, aliados, y soy facilitadora de metodologías de creatividad e innovación.

You may also like...

47 Responses

  1. tlover tonet dice:

    What’s Taking place i’m new to this, I stumbled upon this I have found It positively useful and it has aided me out loads. I am hoping to give a contribution & help different customers like its aided me. Good job.

  2. An attention-grabbing dialogue is price comment. I think that you should write more on this matter, it may not be a taboo topic but typically persons are not enough to speak on such topics. To the next. Cheers

  3. medartix.com dice:

    Thanks so much for the blog post. Great.

  4. you’re truly a just right webmaster. The web site loading speed is amazing. It seems that you’re doing any distinctive trick. In addition, The contents are masterpiece. you’ve done a great activity on this matter!

  5. Thanks again for the post. Cool.

  6. Ev Charger dice:

    Say, you got a nice article post.Much thanks again. Really Great.

  7. Very good post.Thanks Again. Will read on…

  8. I truly appreciate this article post.Really looking forward to read more. Awesome.

  9. linkinlove dice:

    Looking forward to reading more. Great post.Thanks Again. Keep writing.

  10. I think this is a real great article. Really Cool.

  11. Really enjoyed this blog post.Thanks Again.

  12. Thanks so much for the article.Much thanks again. Cool.

  13. glass bong dice:

    I am so grateful for your blog.Thanks Again. Much obliged.

  14. Enjoyed every bit of your article.Really looking forward to read more.

  15. I truly appreciate this article post. Cool.

  16. I really liked your blog.Really thank you! Great.

  17. coupon code dice:

    vardenafil side effects – vardenafil vardenafil vardenafil 10 pills

  18. accutane coupon pharmacy – accutane for sale online uk accutane singapore

  19. A motivating discussion is definitely worth comment. I do think that you should publish more on this issue, it might not be a taboo matter but generally people don’t speak about these topics. To the next! Cheers!!

  20. Im thankful for the blog article.Much thanks again. Much obliged.

  21. Asking questions are actually fastidious thing if you arenot understanding something completely, except this post provides pleasant understanding even.

  22. ed vacuum pumps canadian pills online canadian pharmacies shipping usa

  23. 貼街招 dice:

    You completed a few nice points there. I did a search on the theme and found a good number of folks will have the same opinion with your blog.

  24. Aw, this was a really nice post. Spending some time and actual effort to produce a great article… but what can I say… I hesitate a lot and never manage to get anything done.

  25. see dice:

    ขณะนี้บางครั้งอาจจะไม่มีผู้ใดไม่รุ้จะสล็อตออนไลน์ เนื่องมาจากเป็นเกมที่ใครๆพึงใจเพราะเหตุว่าเป็นเกมที่สร้างกำไรได้อย่างใหญ่โต UFABET เว็บสล็อตออนไลน์ยักษ์ใหญ่ จ่ายจริง จัดหนัก โบนัสมากมาย คิดจะเล่นสล็อตจึงควรไม่พลาด UFABET ขอรับ

  26. Awesome article.Thanks Again. Will read on…

  27. Thanks , I’ve recently been looking for info about this subject for ages and yours is the best I have discovered till now. But, what about the bottom line? Are you sure about the source?

  28. Yee Willaert dice:

    Usually I do not learn post on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing taste has been amazed me. Thanks, quite nice post.

  29. I think this is one of the most significant information for me. And i’m glad reading your article. But should remark on some general things, The site style is perfect, the articles is really great : D. Good job, cheers

  30. Just wish to say your article is as amazing. The clearness for your submit is just spectacular and that i could assume you’re an expert on this subject. Well along with your permission let me to take hold of your feed to keep updated with approaching post. Thanks one million and please keep up the rewarding work.

  31. Nice post. I used to be checking constantly this blog and I’m inspired! Very helpful information particularly the ultimate part 🙂 I deal with such info much. I was seeking this certain info for a long time. Thanks and good luck.

  32. I carry on listening to the news broadcast talk about getting free online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i find some?

  33. Bryan Preiss dice:

    Hello there! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  34. Thank you for another magnificent article. Where else could anybody get that type of information in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such info.

  35. I’m not sure where you’re getting your info, however good topic. I must spend some time learning more or working out more. Thanks for magnificent info I used to be on the lookout for this information for my mission.

  36. Hey! Do you use Twitter? I’d like to follow you if that would be ok. I’m undoubtedly enjoying your blog and look forward to new posts.

  37. Somer Hovden dice:

    F*ckin’ remarkable issues here. I’m very satisfied to see your post. Thanks a lot and i’m taking a look ahead to contact you. Will you please drop me a mail?

  38. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and all. But imagine if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this website could definitely be one of the very best in its niche. Amazing blog!

  39. Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; many of us have created some nice methods and we are looking to exchange methods with others, please shoot me an email if interested.

  40. 佳文网 dice:

    Major thankies for the article post.Really looking forward to read more. Want more.

  41. I value the blog post.Much thanks again. Really Great.

  42. I really enjoy the article post.Thanks Again. Keep writing.

  43. py proxy dice:

    Say, you got a nice blog article.Thanks Again. Much obliged.

  44. SheTopper dice:

    Very good blog.Thanks Again. Awesome.

  45. nsfw ai dice:

    Great post.Much thanks again. Fantastic.

  46. nsfw ai chat dice:

    Looking forward to reading more. Great blog.

  1. 22 abril, 2024

    […] ¿cómo se logra? La creatividad implica un proceso mental que impulsa la expresión, la diversidad y el intercambio de ideas; cuando esas ideas se llevan a […]

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *